At Norris & Company, we believe there are significant differences between industrial and consumer selling. Consequently, we believe that industrial advertisers have a much more formidable and daunting job to do than consumer advertisers.
Consumer products are bought, and manufacturers have very little control over how consumers buy them.
But industrial products are sold, and the sales forces required to sell them create additional problems for industrial marketers problems that consumer marketers never have to address. To maximize the benefit from these valuable, yet costly salespeople, industrial marketers must carefully plan and control each step in the selling process.
Norris & Company understands the critical differences between industrial and consumer selling as well as the additional challenges industrial advertisers face.
We work closely with sales and marketing managers to develop advertising programs that make industrial selling more efficient and industrial salespeople more effective.