Items starting with W
What Image Does Your Advertising Project
Advertising – good or bad – helps to create an image of your company in the minds of those who see it.
Where Do Your Sales Come From?
When we posed this question to a group of company managers and presidents, it seemed to stump many of them. One said, “They just sort of wash up on the beach.” Others gave us some interesting answers such as “Our salespeople dig them out”, “Referrals from other customers”, “Inquiries from advertising, directories, trade shows, the web, and our dealers”, and even “Over the transom”.
Why Advertise in Trade Publications
Your company will have a better chance of being considered and your products of being chosen if your brand is well known.
Why Book Orders When Production Can't Keep Up
Sales and manufacturing continually struggle to keep up with each other. When bookings exceed manufacturing’s ability to produce, backlog grows and capacity must be added. Typically, with an eye toward the future, capacity is added in larger chunks than immediate needs require. The result is excess capacity, which salesis expected to fill. This seesaw imbalance between sales and manufacturing fuels growth.
Why Most New Product Introductions Fail
Companies often spend hundreds of thousands of dollars, developing new products only to discontinue them a year or two later due to poor sales.
Why Should Anyone Buy From Your Company
We occasionally get caught up in purchasing decisions on office electronics such as computers, scanners laser printers, and phone systems. For the most part, we find the process time-consuming and frustrating, primarily because we get so little help from salespeople or sales literature.
