Direct Marketing was once just another term for Direct Mail, but today it includes Digital Message Delivery. Depending on the product and the market it serves, direct marketing may be an extremely effective tool for lead and web traffic generation.
Typically Direct Marketing is used when a product has a narrow or vertical market. However, it can also be effective for general use industrial products. The key is to know the audience by name. A good database is critical for effective direct marketing.
At Norris & Company, we can help access specific end users via Direct Mail or Email. And whether it's print or digital, we can design, produce (or program), and deploy the message for you.