For many companies, trade shows are their single biggest marketing expense. The cost of booth space, travel, lodging, drayage, etc. quickly adds up. Even small companies often have trade show budgets approaching $100,000 or more. Even so, many of our clients tell us it's the best way for them to meet face-to-face with customers and distributors, as well as get a closer look at what their competition is up to.
But an effective trade show involves a lot more than just showing up. Whether custom-designed or created from off-the-shelf hardware, the look and layout of a booth is vitally important to trade show success.
At Norris & Company, we help our clients create inviting spaces to welcome existing customers and meet new prospects. From floor plans, to fixtures, to graphics, we guide them every step of the way.