The first place most people will have an interaction with your company is on your website. And while they’re navigating from page to page satisfying their desire for information, they are developing an opinion of your company. An opinion that may have more to do with the design of your website than it does with your products.
There are tools to help you identify visitors, but for most companies, web traffic is numbers, not names. This visitor anonymity means that if your website is not the best representation of your company and products, potential customers (for which your products offer clear competitive advantages) may leave, go to a competitor’s site, and buy from them without you ever knowing about it.
At Norris & Company, we understand the immediate and long-term value of an initial customer/website interaction. We work closely with our clients to make sure all the information a visitor needs to buy from them or take the next step with them is available, easy to find, and presented in a concise, easy-to-understand format.
Every website we design and build for our clients is: